From Brand to Back-End Content & Experience Strategy
Without governance the other pillars fall apart. Working with you, we can determine the best content governance model for maintaining and optimizing the performance of your content, including all online and offline editorial processes.
This includes not only the players that need to be involved, but also what the roles and responsibilities are for each, using a RACI model. We can also help determine the appropriate staffing or resource model to ensure that content maintenance and any ongoing audits and content optimization occurs in a timely fashion without putting undue strain on the business resources required.
A Content Governance Model defines the post-launch approach to managing the ongoing content needs of the organization. This defines the process of managing content roles, responsibilities, processes, documentation, tools, and training.
Editorial Processes and Workflows outline the key editorial process flows defines the workflow for content creation. This not only includes manual processes, but also tool or system enabled processes.
Crucial for any content marketing efforts, editorial calendars provide a set schedule for content updates and specify which processes new content should be subject to during review (editorial, legal, compliance, etc.). It acts as the roadmap for content maintenance actives throughout the month, year, quarter, etc.
This model documents the amount of time and resources that will be required to adequately maintain content in the future state, ensuring undue strain is not put on the content maintenance team or subject matter experts (SMEs).