From Brand to Back-End Content & Experience Strategy
There's much to explore here. Take your time, download the examples that are relevant to your needs, and learn how we approach content and experience. Deliverable examples are grouped by the primary content and experience pillar to which they belong.
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Content is the beating heart of the user experience. We can inventory and audit the current state of your content to identify opportunities that will lead to actionable recommendations and, if required, a voice and tone for your digital experience to reflect your brand's personality and purpose.
The deliverables provided below span the range from content audits and assessments through content strategy briefs and content strategy playbooks.
No experience will succeed unless it can be easily delivered. To this end we create create content models to inform system design to ensure that the content author experience is easy to use. We also create taxonomies and metadata specifications to drive personalization and improve site search (as well as providing SEO lift).
The deliverables provided below span the range from content models, content strategy playbooks with component level guidance, and taxonomies and metadata specifications.
Without governance the other pillars that provide for a great experience fall apart. Working with you, we can determine the best content governance model for maintaining and optimizing the performance of your content, including all online and offline editorial processes. This also includes detailing the roles required.
The deliverables provided below include:
Once all the other pieces are in place to ensure the continual, smart delivery of content, that content has still be to created—either through editing existing content, as determined during a content audit or assessment or by creating brand new content based on the gap analysis from earlier phases.
This includes such things as continually maintaining a blog to keep content fresh, meeting an editorial calendar for product launches, and generally keeping content current, relevant, and on brand as part of the overall maintenance process. And then, once the content has been created, using social platforms to activate the content and amplify its reach.
The examples provided provided below span the of content creation activities, including page copy and downloadable assets.
In spring of 2020, a group of like minded alumni organically gathered together to demand change at their (and our principle's) alma mater, Washington & Lee University—specifically removing the easy association of the college with the confederacy and all that represents through retaining the name Lee on the University. In addition to the strategic work performed and described as on our featured projects, Rubicon CX wrote or edited all content on the site, save those stories provided by other alumni, which were lightly edited for suitability and similar styles (while retaining the voice of each individual alumnus).
For the better part of 2020, Rubicon CX supported Cerence, the leader in providing AI solutions within your vehicles. First, we helped with a repeatable product-launch content creation process. This resulted in a number of successful product launches supported by content on the web, both as page copy and downloadable PDFs. We focused on the product section and created content to support approximately 75% of the content that is currently live at Cerence.com, including the copy and fact sheets (below) in the following product areas:
The downloadable PDF fact sheets prepared by Rubicon CX can be found below.
These are fact sheets (PDFs) to support the web content created as described above.